Let's build a store from scratch together
🏪 Store building challenge
I have a challenge for you and myself. We are going to build an e-commerce store from scratch. We will start by the ideation; then, we’ll define the business model; choose our e-commerce platform and sales channels; create our marketing strategy; publish content on social media, and set up our analytics tools.
And I’m not saying it metaphorically. We will actually build a store—for real. I’ll walk you step by step from the moment zero (right now) through our first sale. And I’ll show you everything I do in detail, including:
My setup in every tool I use.
All the metrics that matter (audience, CTR, conversion, cart abandonment, etc.)
The full costs with tooling and marketing.
My thought process for creating marketing campaigns.
The steps in my negotiation with suppliers.
Every mistake I make along the way.
This is an experiment. I’m doing it alone, in my spare time, so I cannot at all be sure if we’ll indeed be able to get any customers.
What I hope is that this experiment leads you to apply the learnings gathered along the way to your own business—be it an existent store or a new idea that you’ve been keeping dormant for too long.
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